Cross-cultural Competence for Managers and Executives



Acting successfully in the international market requires more than just knowledge of foreign languages and international business experience. Intercultural understanding and awareness is essential in order to avoid misunderstandings and use synergies. Understanding cultural dimensions and influences minimises potential downfalls - be it with employees, colleagues or customers, in sales, marketing or human resources. Managing global companies or cross-cultural departments requires a sense of how to predict and resolve problems arising on the cultural front. Discussions cover negotiation, conflict management and staff management within an intercultural context.

This training aims to increase participants’ knowledge and awareness of their own culture as well as cultural patterns in others. Values and expectations change from culture to culture and are often implicit. Misunderstandings are therefore bound to occur. This training provides participants with the theoretical basis as well as practical advice on how to recognise and resolve cultural issues when managing an international team or company.

All our training courses provide a well-balanced mixture of theory and practice. Role-plays, changes of perspectives, theoretical/scientific input, discussions and analyses are only some of the tools we use to make participants understand cultural issues on a mental as well as an emotional level.

Please contact us for more details and a tailor-made solution to meet your specific needs.

Target group

Managers and executives of international companies, NGOs or public institutions


Tailor-made - from 4 hours to several days

Our suggestion: 4 days

1 day: introduction of the topics culture, intercultural competence and communication

1 day: reflection on the participants’ own cultures / intercultural rules

1 day: understanding of general cultural dimensions / cooperation, organisation, leadership & staff management, negotiations

1 day: change of perspective / putting the content learned into the context of the participants' everyday experiences